17 Amazon SEO tools to make your products stand out and increase sales

Doing business on Amazon is not just about owning a good product. In a fiercely competitive environment with millions of competitors, you need support from theAmazon SEO Tools To increase visibility, improve search rankings, and increase conversion rates. In this article, Hidemium will introduce 17 Most Effective Amazon SEO Tools, helping you optimize your business strategy and promote sustainable revenue.

1. How is Amazon SEO different from Google SEO?

Unlike SEO on Google – where backlinks and content authority play an important role – SEO Amazon Refocus on buyer behavior and sales performance. Amazon's A9 Algorithm Evaluate products based on the following criteria:

• Related Keywords: The degree of relevance between the product and the search query.

• Sales history: Best-selling products are often given priority for display.

• Customer Experience: Includes positive reviews, feedback, and low return rates.

• Content quality: Sharp images, clear descriptions, complete and easy to understand bullet points.

Therefore, using Amazon SEO tools is an important step to:

• Search for target keywords has the ability to attract traffic and increase conversions.

• Optimize listing content to improve click-through rate (CTR) and orders.

• Monitor competitors and market trends accurately and promptly

>>> Learn more: Effective Strategies to Increase Sales on Amazon

2. How to choose the right Amazon SEO tool

Not every tool is right for every salesperson. The choice should be based on specific goals – such as keyword research, product content optimization or competitor analysis.

Here are the criteria to consider when choosing an Amazon SEO tool:

• Keyword accuracy: Does the tool provide reliable data on search volume, competition, and relevance?

• Listing optimization feature: Does it support adjusting titles, descriptions, bullet points to improve conversions?

• Friendly interface: Easy to use for both beginners and experienced sellers.

• Reasonable cost: Are the features worth the price?

• Technical support and learning resources: Do you provide documentation, webinars or expert support?

Let's explore with Hidemium Top 17 Amazon SEO Tools Worth Using. Today, it helps you optimize your sales process, increase competitiveness and increase profits on the world's leading e-commerce platform.

>>> Learn more:How to Rank Higher on Amazon: Essential SEO Listing Optimization Tips

3. Top 17 Amazon SEO tools to help increase search rankings effectively

3.1. Helium 10

Helium 10 is one of the most comprehensive and widely used Amazon SEO tools today. This platform offers an "all-in-one" solution, fully supporting the necessary features from keyword research, listing optimization, market analysis to inventory management.

Outstanding features:

• Magnet & Brain: Two in-depth tools to help identify high-performing, converting keywords.

• Frankenstein & Scribbles: Support keyword processing and quick SEO listing content building.

• Listing Analyzer: Detailed analysis of current listing quality, providing clear improvement suggestions.

Advantage:

• Comprehensive platform, fully integrated with important features for Amazon SEO.

• There is a free version with limited functionality, suitable for initial experience.

• Interface is updated regularly, with good user support.

Disadvantages:

• The large number of features can be overwhelming for beginners.

• Premium packages are quite expensive compared to the general level.

Helium 10 is not only a keyword support tool, but also a comprehensive Amazon SEO strategy implementation platform, helping sellers improve efficiency and save time.

3.2. Jungle Scout

Jungle Scout Famous for its ability to search for potential products, while integrating many SEO support tools to help optimize listings and identify effective target keywords.

Outstanding features:

• Keyword Scout: Discover keywords with high search volume but low competition.

• Listing Builder: Create SEO optimized product pages, increase conversion rates.

• Sales Analytics: Track keyword performance based on actual sales data, supporting accurate decision making.

Advantage:

• Friendly interface, easy to use even for beginners.

• Suitable for product launch and business expansion stages.

• Provide detailed documentation and tutorial courses.

Disadvantages:

• SEO features are not as extensive as Helium 10.

• Focus mainly on the US Amazon market.

With a combination of keyword analysis and real-time sales data, Jungle Scout helps sellers make strategic and effective listing optimization decisions.

3.3. SellerApp

SellerApp is a powerful Amazon SEO tool that integrates keyword tracking, listing content optimization, and PPC advertising analysis on a single platform.

Outstanding features:

• AI Keyword Tool: Suggest potential keywords with search volume data, helping you build an accurate content strategy.

• Listing Quality Score: Comprehensively evaluate listing quality and recommend specific improvements.

• PPC Analyzer: Analyze advertising effectiveness, support budget and campaign optimization.

Advantage:

• Seamless integration between SEO and PPC advertising, improving overall efficiency.

• Supports multiple international Amazon marketplaces, not limited to the US market.

• Suitable for working groups or agencies that need to collaborate on the same system.

Disadvantages:

• The interface can be a bit complicated for new users.

• Some advanced features are only available in premium plans.

SellerApp takes the guesswork out of listing optimization with real-world data and clear recommendations, making it ideal for anyone who needs in-depth, visual performance tracking.

3.4. AMZScout – Effective niche keyword search tool on Amazon

AMZScout is the ideal Amazon keyword analysis tool for beginners, especially effective in detecting long-tail keyword and Product nicheAlthough not strong in optimizing listing content, AMZScout is still a reliable choice for the initial stage of an Amazon SEO campaign.

Outstanding features:

• Keyword Explorer: Mining potential long-tail keyword ideas, suitable for niche markets

• Product Database & Tracker: Track product trends by specific category

• Chrome Extension: Extension allows quick keyword checking while browsing Amazon

Advantage:

• Lightweight interface, good processing speed

• Reasonable cost, suitable for beginners

• Support convenient and easy-to-use browser extensions

Disadvantages:

• Limitations in optimizing listing content

• Interface needs improvement to be more modern

With a niche keyword focused approach, AMZScout helps new sellers avoid high competition and easily penetrate the market right from the start.

3.5. SmartScout – Analyze competitors, build strategies from data

SmartScoot offers a completely different approach than traditional Amazon SEO tools. Instead of focusing on keywords or content, SmartScout helps users analyze seller and brand performance and build strategies based on real data from successful competitors.

Outstanding features:

• Brand & Seller Maps: Show brand performance within each product category

• Traffic Graph: Track your competitors' traffic and keyword performance

• ASIN Targeting: Discover untapped keyword opportunities

Advantage:

• Provide real-world, easy-to-deploy data

• Intuitive interface, easy to operate

• Support comprehensive competitor analysis, improve sales strategy

Disadvantages:

• Not a traditional SEO tool

• Better suited when combined with other content optimization tools

Thanks to strategic analysis from leading brands, SmartScout helps you make informed SEO and listing optimization decisions, based on reliable data.

3.6. Viral Launch – Accelerate new product launches on Amazon

Viral Launch is a specialized Amazon SEO tool for those who are preparing to launch a new product and want to quickly gain momentum. This tool fully integrates features from keyword research, market assessment to building optimized content.

Outstanding features:

• Keyword Research: Real-time keyword analysis, product orientation support

• Listing Builder: Detailed instructions on the process of optimizing product content

• Market Intelligence: Predict market trends and assess competition

Advantage:

• Optimize for product launch phase

• Friendly interface, easy to manage campaigns

• Provide intelligent optimization suggestions

Disadvantages:

• Less suitable for long term SEO campaigns

• Limited integration with other platforms

For those who want to create a competitive advantage from the start, Viral Launch is an indispensable tool to effectively break through in the Amazon market.

3.7. MerchantWords – Simple but effective Amazon keyword research tool

MerchantWords is one of the Amazon SEO tools that owns a huge keyword database, focusing specifically on the Amazon platform. With a friendly interface, fast processing speed and creative suggestion capabilities, MerchantWords is the ideal choice for sellers who want to improve product visibility without the need for complicated tools.

Outstanding features:

• Keyword Explorer: Provides millions of real keywords searched on Amazon.

• Listing Advisor: Provide listing optimization suggestions based on the current keyword set.

• Market Insights: Analyzing market trends and consumer behavior helps you promptly grasp user needs.

Advantage:

• Intuitive interface, easy to operate

• Suitable for discovering and creating new keywords

• Supports multiple international markets

Limit:

• Limited functionality, lack of analytical depth

• Does not provide advanced research tools

Thanks to its rich data repository, MerchantWords helps increase product visibility in Amazon search results, thereby increasing reach and conversion rates.

3.8. ZonGuru – Comprehensive solution for private label sellers on Amazon

ZonGuruis an all-in-one SEO platform designed specifically for private label sellers. This tool integrates features from keyword research, listing optimization to customer feedback analysis, providing comprehensive support for the process of building and expanding a brand on Amazon.

Outstanding features:

• Keywords on Fire: Find low competition but highly effective niche keywords.

• Listing Optimizer: Real-time product content optimization suggestions, in line with Amazon's algorithm.

• Love-Hate Tool: Analyze user product reviews to identify strengths and areas for improvement.

Advantage:

• Suitable for sellers developing their own brands

• Combine multiple tools from SEO to data analytics and automation

• Convenient Chrome extension and mobile app available

Limit:

• Some features are still under further development.

• The interface is relatively complicated for beginners.

ZonGuru stands out in its ability to convert data into specific actions, helping sellers optimize listings effectively and closely match the actual needs of consumers.

3.9. DataHawk – Powerful Amazon SEO Solution for Data Lovers

DataHawk is an in-depth Amazon SEO tool, suitable for sellers who love data analysis – from individual sellers to large brands. With a custom dashboard system and specialized reports, DataHawk supports comprehensive monitoring of keyword performance, product rankings, and market trends in real time.

Outstanding features:

• SEO Tracker: Track keyword rankings daily in detail.

• Content Optimizer: Evaluate product content quality and make optimal recommendations.

• Analytics Hub: Provides an intuitive dashboard to track sales and keyword performance.

Advantage:

• Suitable for analytical users or agencies

• Powerful API, advanced reporting system

• Good support for stores with large product categories

Limit:

• Complex interface and features, takes time to get used to

• Less focus on finding new keywords, more on monitoring performance

If you are looking for a tool that helps you monitor the effectiveness of your Amazon SEO strategy comprehensively and long-term, DataHawk is an option not to be missed.

3.10. Sellics – Comprehensive Amazon SEO and PPC Tool

Sellics is one of the prominent Amazon SEO tools, integrating both organic search optimization (SEO) and paid advertising management (PPC) in a single platform. This is an ideal solution for sellers who are implementing both strategies in parallel, helping to track and optimize the effectiveness of the entire marketing campaign right from a central dashboard.

Outstanding features:

• Keyword Research Tool: Search and analyze Amazon keywords with high search volume and good conversion rates.

• Content & SEO Module: Support optimizing titles and bullet points in listings to increase visibility on Amazon.

• PPC Manager: Manage ad spend effectively, get deep analytics, and automate PPC campaigns.

Advantage:

• The all-in-one interface helps track both SEO and advertising from a single place.

• Detailed, professional reporting system.

• Trusted by many big brands in Amazon sales management.

Disadvantages:

• High cost if you want to use full advanced features.

• Not suitable for people who only focus on SEO without implementing PPC.

Sellics is a powerful tool for those who need a comprehensive solution to manage both SEO and Amazon advertising, especially suitable for professional sellers or medium and large businesses.

3.11. Ahrefs for Amazon – Extensive Amazon Keyword Research Tool

Ahrefs– a popular SEO tool – has now expanded its features specifically for the Amazon platform, helping traditional sellers apply SEO strategies to optimize product listings. Although not specifically developed for Amazon, with a huge keyword database, Ahrefs is still a worthy choice for multi-channel sellers.

Outstanding features:

• Amazon keyword research is based on actual search results (SERPs).

• Monitor the keywords your competitors are using in their featured listings.

• Provides customized keyword difficulty metrics for e-commerce.

Advantage:

• Large database, constantly updated with high accuracy.

• Suitable for sellers operating on multiple platforms such as Amazon, website, Google...

• Flexible keyword tool system, easy to customize according to strategy.

Disadvantages:

• The cost is quite high if only used for Amazon.

• Some features are not fully compatible with Amazon's A9 algorithm.

Ahrefs is the perfect choice for multi-platform sellers who want to unify their SEO strategy and optimize keywords effectively with just one tool.

3.12. ZonaBase – Beginner-Friendly Amazon SEO Tool

Zon Bass is an Amazon SEO tool designed for beginners, with a simple interface and fast processing speed. From market research, keyword research to optimizing listing content, ZonBase helps you deploy the entire sales process on Amazon easily while still ensuring efficiency.

Outstanding features:

• ZonResearch: Identify potential product niches with high profit margins.

• Keyword Tool: Suggest keywords relevant to large search volume.

• Listing Optimizer: Evaluate product content quality and make recommendations for improvement to increase visibility.

Advantage:

• Friendly interface, suitable for beginners selling on Amazon.

• Affordable price, accessible to individual users and small businesses.

• Support team responds quickly and enthusiastically.

Disadvantages:

• There are no in-depth market analysis tools.

• Does not support managing multiple Amazon accounts at the same time.

ZonaBase is a great choice for sellers new to the Amazon marketplace who want to quickly implement basic SEO strategies without being overwhelmed by advanced features.

3.13. Keyword Tool (keywordtool.io)

Keyword Tool is an effective Amazon SEO support tool, directly exploiting Amazon's keyword suggestion system (autocomplete) to search for long-tail keywords and high-potential niche keywords. This is the ideal solution for sellers who want to quickly expand their keyword list without investing in complex or expensive tools.

Outstanding features:

• Amazon Autocomplete Scraper: Collects search suggestion data from Amazon, helping to discover the most searched terms by users.

• Filter by country and product category: Easily customize results according to target market and business sector.

• Flexible data export: Support downloading keyword lists to deploy in SEO or advertising campaigns.

Advantage:

• Light interface, quick operation.

• The free version can be used without registering an account.

• Especially effective in searching long tail keywords and niche keywords, helps improve listing rankings.

Disadvantages:

• Does not support tracking keyword performance over time.

• Lacks integration with Amazon sales or advertising data.

Keyword Tool is the optimal choice for those who want to quickly generate new keyword ideas, suitable for testing in listing content or Amazon PPC advertising campaigns.

3.14. ProfitGuru

ProfitGuru is a comprehensive analytics tool for Amazon sellers, combining keyword research, sourcing, and competitor analysis. It goes beyond SEO and provides a holistic view of the market, helping FBA sellers make decisions based on real data.

Outstanding features:

• Brand Database: Analyze brand performance, competition level and growth trends.

• Supplier Discovery: Find reputable suppliers that fit your Amazon business needs.

• Keyword Trends: Track trending keywords and help push listings to the top.

Advantage:

• Integrate SEO analytics, product research, and competitor tracking on a single platform.

• Data-rich interface, suitable for sellers who are strategic and analytical.

• Support tracking competitive seller activities, helping to make more accurate business plans.

Disadvantages:

• Not well optimized for listing content optimization.

• The interface can be a bit complicated for new users.

ProfitGuru is the ideal tool for FBA sellers looking for a hybrid solution Keyword strategy, brand analysis and quality sourcing, giving you a competitive advantage over traditional Amazon SEO tools.

3.15. AMZBase – Quick ASIN and Keyword Lookup Tool on Amazon

AMZBase is a free browser extension that helps users look up ASINs, check FBA costs, and collect keyword data while searching for products on Amazon. This is an ideal Amazon SEO tool for those who need quick analysis without investing a lot of money.

Outstanding features:

• Look up ASIN and retrieve product information quickly

• Keyword suggestions combine trend data from Google Trends

• One-touch access to supporting platforms like CamelCamelCamel, Alibaba...

Advantage:

• Completely free

• Lightweight interface, fast operation, easy to use

• Suitable for quick assessment of product potential

Limit:

• Browser only, no standalone version
  Lack of advanced SEO tools and management dashboard

With the ability to support quick search and simple operations, AMZBaseis a great choice for sellers who want to research the Amazon market economically and effectively.

3.16. Scope by Seller Labs – Comprehensive keyword and competitor analysis

Scope is an in-depth Amazon SEO tool from Seller Labs that focuses on keyword research, competitor analysis by ASIN, and keyword performance tracking. This is an indispensable tool if you want to improve your SEO strategy based on real data from Amazon.

Outstanding features:

• ASIN Reverse Lookup: Find out the keywords that your competitors are ranking for

• Keyword Tracker: Track keyword ranking fluctuations over time

• Keyword Suggestions: Suggest potential keywords based on actual search volume

Advantage:

• Ability to analyze competitors in detail and accurately

• Clear, easy-to-follow keyword reporting interface

• Convenient Chrome extension integration

Limit:

• Interface is a bit outdated compared to some other tools

• Lack of product listing content optimization function

If you are looking for a powerful tool to analyze keywords and discover your competitors' strategies, Scope is a worthy investment to improve sales efficiency on Amazon.

3.17. Revseller – Review products and profit directly on Amazon

Resellers is a Chrome browser extension that helps Amazon sellers quickly check profits, analyze keywords, and verify products right on the listing interface. This is a simple Amazon SEO tool, suitable for retail arbitrage activities.

Outstanding features:

• Real-time profit calculation

• Display keywords, bestseller rankings, and product variations

• Check inventory quickly right on the product page

Advantage:

• Provides fast data, no need to access complex dashboards

• Friendly interface, easy to use

• Support users to make effective purchasing decisions

Limit:

• Works only in browser, no standalone app

• No advanced SEO features yet

Resellers is the ideal tool for anyone who needs to quickly evaluate product performance and analyze profits directly on Amazon without spending much time or effort.

>>> Learn more: How to get Amazon affiliate marketing links

4. Compare the best Amazon SEO tools today

The choice Amazon SEO ToolsThe right tools play a vital role in increasing visibility and improving sales performance. Here is a detailed comparison of popular tools, making it easy for you to determine which tool best suits your current business needs, size, and strategy:

>>> Learn more: eBay vs Amazon: Which Platform is Best for Dropshipping?

5. Conclusion: Which Amazon SEO tool should you choose?

Do not have Amazon SEO Tools, Which one is right for everyone? The optimal choice depends on your business goals, budget, and the size of your booth.

Whether you’re just starting out or managing hundreds of products, using the right tools can save time, improve search rankings, and improve conversion rates. Especially if you work with a team or manage multiple Amazon accounts, consider adding anonymous browser like Hidemium to ensure security, easily switch profiles and flexibly track each account's performance.

Tip: Start with free or trial tools, then upgrade as you understand your needs and operations.

6. Frequently Asked Questions (FAQ)

1. Can you do SEO on Amazon?

Yes. Amazon SEO is the process of optimizing your product listings to improve their visibility in search results. By using the right keywords, compelling titles, clear bullet points, and quality images, you can increase your visibility and conversions more effectively.

2. How to get to the top of keywords on Amazon?

To get your products to appear high, use a tool like Helium 10 or Jungle Scout to identify high-volume keywords. Then, include them appropriately in your title, short description, backend, and bullet points. Additionally, positive reviews, clear images, and reasonable prices can also help improve rankings.

3. Can you do Amazon SEO for free?

Yes, but at a basic level. You can take advantage of Amazon’s keyword suggestion tool, analyze your top competitors’ listings, or use the free version of tools like Helium 10. However, for deeper data mining and comprehensive optimization, paid plans will provide more value in the long run