Top 5 free and effective ways to increase LinkedIn followers

LinkedIn is not just a place to post your CV, it is also considered a “search engine” for professionals – a place to share quality content and turn conversations into real opportunities. If you want to increase your visibility, build your personal brand and expand your career or business opportunities, then increasing your LinkedIn followers is a wise choice.

LinkedIn's algorithm values ​​valuable content, genuine connections, and regular activity. In this guide, Hidemium will help you discover a detailed roadmap to increase followers: from optimizing your personal profile, creating engaging content, maintaining consistency, proactively interacting and connecting, to exploiting data to improve efficiency. Consider this a practical “playbook” that you can apply today and grow your followers sustainably.

1. Increase LinkedIn followers: How to optimize your profile effectively for beginners

Want to increase LinkedIn followers First of all, you need to build a professional profile. A well-optimized profile not only helps create a first impression but also makes others want to follow you more. Here are 3 basic steps to optimize your LinkedIn profile:

1.1. Turn on Creator Mode

When onCreator Mode, the “Connect” button on your profile will change to “Follow.” This will significantly increase your followers without requiring them to send you a connection request. Creator Mode also unlocks useful features like creator analytics, topical hashtags, and newsletters.

How to enable Creator Mode:

• Make sure your profile is public and your Activity is visible.

• Go to your personal page, select Resources on computer or Setting on the phone.

• Select Creator Mode and turn on the switch.

• Add up to 5 hashtags related to your industry (e.g. #B2Bmarketing, #SaaS, #CareerDevelopment).

• Save the changes and check if the main button has changed to “Follow”.

💡 Tips: Choose hashtags that are relevant to your personal brand. LinkedIn will easily understand what you specialize in and recommend your content to the right audience, thereby supporting you increase LinkedIn followers more natural

1.2. Optimize headline with appropriate keywords

Your headline is the short introduction that “travels” with you across LinkedIn – from search results, to comments, to the “People Also Viewed” section. So it should make it clear who you help, how you help them, and how they benefit.

Formula for writing SEO standard headlines:

👉 Role/Result + Audience + Desired Benefits + Testimonials/Key Features

For example: “Helping SaaS Founder Double Demo Bookings with LinkedIn Content Strategy | 100+ Successful Campaigns”

Optimization steps:

• Identify your target audience (eg: startup founder, HR leader, data analyst).

• List 3–5 results you delivered (increase leads, shorten recruitment time, build dashboard…).

• Add a differentiator/credibility factor (e.g. “former Googler”, “500+ students”, “book author”).

• Keep headlines around 220 characters to display fully on mobile.

• Naturally insert 1–2 secondary keywords (eg: “LinkedIn content”, “demand generation”, “product design”).

1.3. Invest in the About section

It's like your “personal sales page.” This is where you tell your story, demonstrate your value, and convince readers to click “Follow.”

Suggested structure:

• Introduction: Who do you help? What value do you bring?

• Testimonial: A short story or notable achievement to add credibility.

• Offer: How can you help them right now (service, content, framework…).

• Call to action:Invite them to follow to get insights or message them.

Quick writing tips:

• Divide into 3–4 short paragraphs, each paragraph only 2–3 sentences.

• Use simple language, short sentences, easy to read.

• Natural keyword insertion like “LinkedIn content strategy”, “B2B marketing”, “data storytelling”.

• End with an invitation: “Follow me for weekly insights on [niche].”

1.4. Take advantage of the Featured section to make an impression

Item Featured on LinkedIn is the “vitrine” for you to showcase your most outstanding achievements. This is the first place to attract attention, help you make an impression and increase the likelihood of being followed.

👉 Content to include:

• High-Performing Posts: Create social proof and assert real value.

• Case study: Demonstrate with real results instead of promises.

• Guide/Framework: Acts as a lead magnet, builds trust and attracts followers.

• Talk/Webinar: Assert your expertise, create a compelling reason for others to follow you.

👉 How to set up:

1. Enter Profile→ select Add profile section → Recommended → Add featured.

2. Select content type: Post, Article, Link or Media.

3. Add 3–5 items relevant to your niche.

4. Arrange so that the strongest content appears first.

1.5. Customize LinkedIn URL to be more professional

A short, memorable LinkedIn URL not only makes your profile look professional, but also improves your search engine visibility.

👉 How to do:

1. Enter Profile→ select Edit public profile & URL.

2. Click the icon Editing pen next to the URL.

3. Choose a simple URL, for example:/in/tenhovaten or /in/ten-vaitro.

4. Save and update the new URL on channels where the profile has been shared.

1.6. Update your profile regularly to keep it “fresh”

An outdated profile is easy to pass over. Update your profile at least quarterly to show professionalism and dynamism.

👉 Checklist for updating profile:

• Banner: Replace with an image that represents your value, the problem you solve, and your commitment to deliver.

• Headline & About: Updates on current offers, topics or strategies.

• Experience: Add 1–2 new achievements, attach media if available.

• Featured: Streamlined, only keeping the most recent outstanding products/case studies.

• Skill: Review and put the 3 most important skills at the top.

>>> Learn more: Can't Verify Your LinkedIn Account? Here's How to Fix It

2. Create engaging content to increase LinkedIn followers

Optimizing your profile is just the beginning. To really increase followers on LinkedInand build credibility, you need to focus onContent that brings value to readersLike other social media platforms, LinkedIn always prioritizes accounts that regularly share useful insights that can solve problems for the community.

2.1. Understand the target audience profile

Define clearly LinkedIn audience make your content more accessible and engaging. Ask yourself three important questions:

• Who am I supporting? (role, level, industry)

• What do they want? (leads, promotions, employee retention, increased revenue, improved productivity)

• What barriers or challenges are preventing them from achieving their goals?

How to effectively research your audience:

• Read comments below articles from industry leading creators.

• Create quick polls or ask questions directly to your connections.

• List 20 recurring questions you often get asked in calls or messages – this is a gold mine for content.

2.2. Lead with real value

People will follow your LinkedIn page when your content helps them solve real problems. Prioritize how-tos, checklists, frameworks, and step-by-step guides.

Some effective content formulas:

• “I tried [X], here are the real results”

• “Simple framework that helps you achieve [Y]”

• “Checklist I use to complete [Z] in 30 minutes”

Deployment tips: Always end with Light CTA like: “Follow me to get more B2B content frameworks on LinkedIn” This method both increases followers naturally and does not cause offense.

2.3. Write an opening with an attractive “hook”

The first two lines determine whether the reader clicks.“See more” or not. One strong LinkedIn hook to stimulate curiosity and provide clear benefits.

Reference hook sample:

• “90% of [job titles/industries] make this mistake: …”

• “If I were to start over in [field], I would do this…”

• “The 10-minute process that helped me [achieve my desired results]”

How to optimize hook:

• Finish writing the main content and then come back to write the introduction.

• Create at least 3 different versions of the hook.

• Choose a concise, specific, or highly controversial version.

2.4. Diversify formats to expand file reach

Each content format on LinkedIn will reach different audiences and optimize for the algorithm. Mix it up to keep things fresh:

• Text articles: short and concise, suitable for sharing opinions and telling stories.

• Carousel/PDF: ideal for presenting step-by-step playbooks or visual frameworks.

• Video: Create trust quickly and effectively for case studies, demos, or personal sharing.

• Newsletter/Article: contentIn-depth, periodic content helps to confirm expertise.

Suggested posting schedule:

• Week 1: Text + Carousel + Video

• Week 2: Text + Carousel + PDF

• Week 3: Text + Video + Newsletter

• Tuần 4: Text + Carousel + Article

2.5. Launch a newsletter (LinkedIn Newsletter)

Newsletters are a powerful tool for reaching and retaining your followers. Subscribers are notified every time a new issue is published, growing your follower base organically over time.

How to create a newsletter on LinkedIn:

• On Creator Mode (obligatory).

• Select “Write article” → “Create newsletter”.

• Choose a clear, memorable name (eg:“SaaS Demand Gen Weekly”).

• Determine the posting frequency (weekly or bi-weekly) and publish the first issue.

• Invite links to sign up and introduce the newsletter in the first 2–3 posts.

Content ideas to explore:Analyze weekly trends, share “what’s working” tips, provide helpful templates, or aggregate industry news.

2.6. Use hashtags effectively

Hashtags help LinkedIn categorize content and show it to the right audience. But to get the most out of them, you need a clear strategy:

• UseUse 3–5 closely related hashtags in each post.

• Combine general hashtags (#marketing) and specialized hashtags (#demandgen, #revops).

• Stick to about 5 “key” hashtags so the LinkedIn algorithm understands what you’re focusing on.

• Place hashtags at the end of your posts to keep the main content cohesive and easy to read.

2.7. Leverage surveys, events, and live streaming

Interactive content formats are not only growing rapidly, but also provide many insight valuable, and can be reused for other articles.

Practical application:

• Polls: validate ideas, collect feedback, then write follow-up posts from the results.

• Events: organize small workshops, combine promotion with posts and messages before/after the event.

• Live:Conduct Q&A with colleagues or clients to confirm expertise.

Optimization process: Publish → Organize → Summarize → Reuse (turn into a carousel, clip or short post).

2.8. “Zero-click” content sharing

LinkedIn prioritizes content that keeps users on the platform. With a zero-click content strategy, you deliver full value right in the feed without forcing readers to click away.

How to implement effectively:

• Madamy framework or specific steps directly in the article.

• Add a detailed source link in the comment section so as not to affect reach.

• Occasionally, create “resource roundups” and encourage interested people to message you for the link.

>>> Learn more: Restricted LinkedIn Account: Causes and Effective Solutions

3. Ensure consistency when posting

Consistency in posting content is a core element of personal branding, helping you create your own style and leave an impression in the minds of your followers.

3.1. Post regularly

Remember thatStability is more important than temporary "explosions".Instead of forcing yourself to chase quantity, build a sustainable plan in 90 days:

• Frequency: 3 posts/week (Monday – Wednesday – Friday).

• Format: 1 text article, 1 carousel/PDF and 1 video.

• Objective: achieve 12 quality content pieces per month, total 36 posts in 90 days.

3.2. Enable early engagement

About First 60–120 minutes after posting plays a decisive role in the ability to distribute content. To optimize efficiency, you should:

• Respond to comments promptly with thoughtful responses, avoiding short “Thank you” responses.

• Interact with 5–10 relevant posts in your feed.

• Share the article to 1–2 relevant communities or Slack groups.

3.3. Start small and expand gradually

Don't rush into multiple formats, start with 1–2 forms you like then gradually expand. For example:

• Just write text → text + carousel → text + carousel + video → add newsletter.

Also, don't let quality content “sleep ”high performance article reuse by:

• Convert text into 7–10 slide carousels.

• Record a short 60–90 second video to summarize.

• Develop into an in-depth newsletter or blog post.

• Combine 5 articles on the same topic into a PDF “starter set”.

3.4. Develop your own point of view (POV)

In the social media environment, there is too much similar content. What makes you different is personal perspective Share your experiences, opposing views, or real data to stand out. Some suggestions:

• “People often say X, but my experience is different in that…”

• “The Expensive Lesson I Learned About Medicine”

• “3 Unpopular Views About Z – With Data to Back It Up”

3.5. Use the suggestion box when you are stuck for ideas

When having difficulty inWhen creating content, use daily or weekly prompts to maintain a rhythm. For example:

• Monday: bust a myth.

• Wednesday: share small wins.

• Friday: introduce a framework.

Some typical suggestions:

• Mistakes you've made and how to fix them.

• Customer stories (anonymous) and lessons learned.

• 20 minutes a day routine for a specific task.

• Templates can be applied immediately.

• “If I had to start over today, I would do this…”

3.6. Identify the “why”

Clear motivation helps you persevere and stay consistent. Identify main objective: generate leads, receive invitations to collaborate, expand your community or find speaking opportunities.

Example quarterly goals:

• Gain 1,500 more potential followers.

• Publish 12 carousels, 3 videos and 1 newsletter per month.

• Schedule at least 6 connection calls.

4. Increase interaction and build connections with followers

To retain and grow your followers over the long term, you need to combine posting quality content with an effective engagement strategy.

4.1. Interact sincerely

One of the quickest ways to get the attention of a non-follower is to leave quality comments. You can form a 15-minute daily habit:

• Comment on 5 posts by creators in the same niche (2–4 lines, sharing your own perspective).

• Respond to all comments under your posts with valuable feedback.

• Send 1–2 thank you messages for good comments and continue the conversation to build a connection.

4.2. Connect with influencers

Strategic collaboration with influencers helps expand reach and increase personal brand reputation.
Effective approach:

• Interact with their content for 1–2 weeks to make a natural impression.

• Send a short, specific invitation:“I really like the series of articles about X, especially at the point […]. I would love to connect and discuss further.”

• Once you connect, don't rush into a sales pitch. Start by sharing a useful resource or asking a quality question.

4.3. Collaborate with colleagues in the niche

Collaboration doubles your impact and creates powerful social proof. Some ideas to implement:

• Co-create the carousel (you write, they design, or vice versa).

• Livestream and analyze a real case study.

• Swap newsletters or write guest columns for each other.

• Host a 2-week content challenge, encouraging participants to tag each other.

4.4. Focus on quality connections

The goal is to build a community that really cares, not “vanity metrics”. Prioritize followers who are highly relevant and regularly engage with your content.

• Quality filter: If a connection doesn't add value or has little potential to learn from your content, consider ignoring it.

• More quality connections → higher relevance → increased engagement rate → higher visibility → sustainable follower growth.

5. Analyze data to find insights and optimize LinkedIn follow growth

If you want to effectively increase your LinkedIn followers, you can't post on impulse. Instead, rely on data analysis to understand user behavior, determine which content is truly valuable, and focus investment accordingly.

5.1. Track the right metrics

Let data guide your content strategy. Some Core metrics to track weekly including:

• Growth rate and follower quality (title, industry).

• Impressions and reach of each post.

• Interaction rate (comments, shares, saves).

• Profile views and followers generated from each content.

• Click-through rate (CTR) when attaching external links.

Quick explanation:

• High visibility but low engagement = weak hook or content lacking value.

• Low visibility but high engagement = quality content; should replicate similar topics.

5.2. Take advantage of Creator Mode Analytics

Creator mode provides deep insight into top posts, growth trends and audience characteristics.
Each month, take out:

• Top 5 posts with the highest views and interactions (comments/saves).

• Weekly follower growth chart.

• Audience job title and industry – are they correct for the target audience?

Recommended action: Promote topics/formats that generate lots of comments and saves, as this is a “depth” signal that often leads to a sustainable following.

5.3. Iteration and performance-based improvement

Turn data into action with 3 monthly review questions:

• Which topic gets the most comments/saves?

• Which format brings the most profile views and follows?

• What content should we focus on next month? What content should we put on hold?

5.4. Analyze data from LinkedIn Page (for businesses)

If management Company page, use Page Analytics to build a content plan.
Key metrics to watch:

• Follower growth and demographics.

• Visitor information (who viewed but did not follow).

• Post performance by format (video, image, document).

• Convert from lead generation form (if enabled).

Next steps: Create more content that your ideal customers engage with, incorporating CTAs like “Register for event”, “View demo”, “Download brochure” to guide the customer journey.

5.5. Use scheduling and analysis tools

The tool will help you optimize your posting schedule, test timing and formats.

Suggested procedure:

• Friday: Come up with 10 ideas.

• Monday: Write 3 posts + 1 carousel.

• Post on Tuesday/Thursday/Saturday.

• Sunday: Review analysis and plan for the new week.

👉 When used correctly, LinkedIn data analysis not only helps you increase your followers quickly but also ensures the quality of your audience –Building a professional community and sustainable customer potential.

>>> Learn more: How to Get LinkedIn Premium for Free in 2025 – Step by Step Guide

6. Case Study: How to increase LinkedIn followers effectively

One of the most sustainable ways to grow your LinkedIn following is to use a real-world challenge. The case study below illustrates how posting consistently for 30 days can yield impressive growth results.

6.1. 30-day regular posting challenge

Those who stick to a 30-day posting schedule often find their personal “voice” faster. Maintaining 3 posts per week for a month will give you enough data to determine what topics and content formats actually attract followers, rather than just “likes.”
The biggest benefit is discipline — a habit you can absolutely maintain long after the challenge.

6.2. Daily content posting habits

Many experts grow their followers quickly by posting every day. However, the deciding factor is not just quantity, but a logical repetition structure:

• 1 opinion sharing post

• 1 framework/tutorial

• 1 inspirational story

• 1 conversation starter

This posting cadence helps to meet the diverse needs of your audience, while keeping your feed fresh and varied.

6.3. Content pipeline for consultants

For consultants, sharing concrete “how-tos,” before/after case studies, and pricing philosophies builds trust. Over time, you’ll receive more messages from prospects because your content addresses the questions they consider before deciding to book a consultation.

7. Practice SEO for LinkedIn Content

SEO isn’t just for websites. When done right, SEO can also help your LinkedIn content reach more people. Optimizing your on-page elements will increase your chances of showing up when people search for LinkedIn-related information.

7.1. Optimize on-page factors to increase LinkedIn followers

If you are looking to learn how to increase followers on LinkedIn, start by optimizing your post content and personal page. Important steps:

• Put your main keyword in the H1, first 100 words, one H2 and the conclusion.

• Naturally insert 6–10 secondary keywords like:LinkedIn profile optimization, LinkedIn content strategy, LinkedIn engagement, LinkedIn analytics, LinkedIn newsletter, LinkedIn algorithm, increase LinkedIn followers.

• Write a meta description < 160 characters, clearly highlighting the benefits.

• Add internal links to related topics (e.g. content calendar, analytics tools…).

• Write SEO-friendly alt text descriptions for images or slides.

Why is this important?

When your content is optimized, you have a better chance of appearing in Google for queries like “how to increase LinkedIn followers.” This not only helps you grow directly on the platform, but also helps attract highly motivated readers — an audience that can easily become your loyal followers.

8. Conclusion

VietnamIncreasing your LinkedIn following is not a “quick fix” but a process that requires persistence and a clear strategy. Start by optimizing your profile so that anyone who visits it can easily understand who you are, what you do, and why they should follow you. Next, publish valuable content in a variety of formats, always focusing on the needs of your audience, and maintain a consistent posting schedule. Don’t forget to engage authentically, build real relationships, and collaborate with people in your field to expand your influence. Finally, use LinkedIn analytics toDouble down on what's working and improve what's not.

If you implement this strategy within 90 days—including enabling Creator Mode, optimize clear headlines and summaries, maintain a steady content rhythm, engage in-depth, and summarize monthly analysis reports—you won’t just get more followers. Instead, you’ll build a loyal community of professionals who are willing to learn from you, trust you, and even become potential customers.

9. FAQ

How to get 1000 followers on LinkedIn?

Publish valuable content regularly, actively engage with other people's posts, optimize your profile, and strategically connect with industry insiders.

How to Get Over 500 Followers on LinkedIn?

Build your network by sending personalized connection invitations, sharing relevant content regularly, and engaging through comments and likes to increase your visibility.

How to convert connections to followers on LinkedIn?

Make sure your profile is public, share quality content that resonates with your target audience, and proactively invite others to follow you.

Is having 10,000 followers on LinkedIn considered a lot?

Yes. This is an important milestone, demonstrating that you have successfully built a strong personal brand and a large professional network.

Should you follow or connect on LinkedIn?

It depends on your goals: if you want to build a strong relationship, connect. If you're just interested in content and not in direct communication, follow.