BigCommerce Multiple Stores: Setup, Management & Expansion Made Easy

In the ecommerce space, scaling a business often means managing multiple stores at once. With the BigCommerce platform, the concept Multiple Stores provides the opportunity to reach diverse markets, serve many customer groups and optimize revenue. However, many people still easily confuse between Multiple Stores and Multiple Storefronts – a built-in feature of BigCommerce.

1. Distinguish Multiple Stores vs. Multiple Storefronts

First, let's distinguish between two commonly confused concepts:

• BigCommerce Multiple Stores: You create and operate multiple separate BigCommerce accounts. Each account is a standalone store, with its own registration email, payment methods, and data.

• BigCommerce Multiple Storefronts Feature: This is a native tool within the same account, allowing management of multiple “storefronts”. All storefronts share the same administration system, inventory, and data.

Understanding the differences will help you choose the model that best suits your business needs and avoid mistakes during implementation.

2. What are BigCommerce Multiple Stores?

BigCommerce Multiple Stores is a business model in which a business or individual operates multiple independent online stores on the BigCommerce platform.

• Each store may sell different products.

• Target your own market.

• Easily test separate marketing strategies.

Other than the feature Multiple Storefronts (only managed within the same account), the Multiple Stores model requires you to create and manage multiple independent accounts, ensuring complete separation of data and operations.

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3. Benefits of running multiple BigCommerce stores

Deploying multiple standalone stores on BigCommerce offers several distinct benefits:

• Target multiple customer segments: Easily cater to specific customer groups without compromising the overall experience.

• Separating brand and policy: Each store can build its own brand, apply different prices, promotions and delivery methods for each market.

• Minimize operational risk: If one store fails, the remaining stores remain operational.

While management is more complex, the strategic value, scalability, and revenue growth make this model an attractive option for many retailers.

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4. How to Set Up Multiple BigCommerce Stores

Create separate accounts for each store

Each store will need a separate BigCommerce account, with its own email, payment methods, and separate business information. This setup works well if the stores have completely different business models or target markets. For example, one store specializes in selling monthly subscription products, while another focuses on high-end, one-time purchases.

Using Multiple Storefronts

BigCommerce offers features Multiple Storefronts, allowing you to manage multiple stores under a single account. This eliminates the need for multiple logins or separate device setups. For example, a fashion retailer might manage three stores: menswear, womenswear, and accessories. Each store can still run its own marketing campaigns, but they’re all centrally managed from one dashboard.

Experience in managing multiple accounts

BigCommerce doesn't limit or penalize running multiple stores, as long as they're properly registered. To avoid confusion, we recommend using different emails and payment methods for each account. Additionally, if you need to completely separate your sessions and logins, you can use antidetect browsers like Hidemium, Multilogin or GoLogin. This solution not only makes management more convenient but is also useful when multiple team members are running parallel stores.

5. Effective BigCommerce Multi-Store Management Strategy

To run multiple BigCommerce stores simultaneously without wasting time and resources, you need a clear management strategy. Some important principles include:

• Process synchronization: Use specialized software to manage orders and inventory centrally.

• Separate marketing strategy: Every store should have a marketing plan that suits its target customer base.

• Continuous performance monitoring: Analyze sales data and performance of each store to make accurate, timely decisions.

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6. BigCommerce Multi-Store Management Support Tool

Running multiple BigCommerce stores can quickly become complicated if you rely solely on manual processes. Luckily, there are many tools that make management easier and more streamlined:

• Multiorders: Centralize order management, inventory, and reporting from multiple stores in a single dashboard.

• Idols: Provides advanced data analytics, allowing for an overview or detailed view of individual store performance, supporting multiple time zones and currencies.

• SKULabs: Real-time inventory synchronization, support mass shipping label printing, and optimize order processing.

In addition, the model Multiple Storefronts BigCommerce allows integration of many useful applications such as:

• Affirm: Flexible payment solutions.

• Gorgias: Multi-channel customer care support.

• ShipperHQ: Optimize shipping to suit each store.

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7. Conclude

Whatever model you choose Multiple BigCommerce Stores or feature Multiple Storefronts With all of these built-in, it's important to understand the differences and choose the solution that fits your business size, resources, and strategy.
Applying the right management tools will help you save time, optimize operating processes and promote sustainable growth for your business.

8. FAQ

1. Can I have multiple stores on BigCommerce?

Yes. You can run multiple online stores on BigCommerce in two ways:

• Multiple Storefronts (multiple storefronts under a single account).

• Multiple separate BigCommerce accounts, each account is an independent store.

2. How many stores can I have on BigCommerce?

• Multiple Storefronts (native feature): With the Pro plan, you can have up to 5 storefronts. On the Enterprise plan, you can have more than 5, depending on your BigCommerce contract. All storefronts share the same account, admin, and inventory.

• Multiple separate accounts: No limit. You can create as many BigCommerce accounts as you want, as long as each store has its own email and payment method.

3. Can I manage two stores with one account?

Yes. Features Multiple Storefronts allows you to manage multiple websites (domains, designs, product catalogs) in just one BigCommerce dashboard.

4. Can I create multiple storefronts on BigCommerce?

Yes. This is a native BigCommerce feature that allows you to deploy multiple storefronts within the same account to serve different customer groups or markets.