Selling on Instagram: A Complete Guide for Beginners

Instagram is now one of the most powerful platforms for businesses and content creators to sell products directly to customers. With hOver 1 billion active users,Instagram has evolved from a photo-sharing social network into a Comprehensive e-commerce ecosystem.

If you are looking for how to sell on instagram, this article by Hidemium will provide detailed instructions – from setting up a business profile to optimizing content with the feature Instagram Shopping.

1. What is Instagram Shopping?

Instagram Shopping is a tool that allows businesses to Tag products directly in posts, Reels or Stories, allowing potential customers to shop right on the platform without leaving the app.

For businesses and creators, it’s a simple, effective way to reach a massive audience while growing revenue sustainably. With features like product tags, shopping stickers, and a shop tab on your profile, doing business on Instagram has never been easier.

Key benefits of Instagram Shopping:

• Increase visibility: Products can be displayed on profiles, Stories, Reels, and even the Explore tab, expanding reach.

• Seamless shopping experience: Users can purchase products directly without switching to another platform.

• Increase engagement: Create opportunities to connect directly with customers, easily turning followers into buyers.

Conditions to start selling on Instagram:

• BusinessBusinesses need a Facebook Shop and product catalog.

• Comply with Instagram's commerce policies.

• Active in countries/regions supported by Instagram.

• Use a business account (c)The setup will be detailed in the following section).

>>> Learn more: 15 Best Free Ways to Increase Instagram Followers Fast

2. Is there a fee to sell on Instagram?

Reality, Instagram Shopping It's completely free to set up and use for your business. You can open a store, list products, and take advantage of shopping features without any upfront costs.

However, during operation, there are still some additional costs to note:

• Advertising costs: If you want to increase your visibility and reach more customers, you need to invest in running ads on Instagram.

• Transaction Fee: When using Instagram direct payments, fees may apply depending on the payment method and region.

Overall, Instagram remains an effective online sales platform, allowing businesses to reach millions of potential customers with almost zero startup costs.

>>> Learn more: The Complete Guide to Extracting Data from Instagram's Explore Page

3. Step-by-step guide to start selling on Instagram

Selling on Instagram isn’t as simple as posting and waiting for customers to come to you. To be successful, you need to build a solid foundation from setting up a business account to creating a product catalog. Here’s a step-by-step guide to get you started like a pro.

3.1. Set up an Instagram Business account

The first step to selling effectively on Instagram is Convert to a business account. Compared to personal or Creator profiles, business accounts offer many useful features such as analytics, advertising, and Instagram Shopping.

How to switch to a business account:

1. Open your Instagram profile and tap the three-dash icon in the top right corner.

2. Select Settings > Account > Switch to Pro Account.

3. Select account type Business, then connect to your Facebook Page and complete your business information.

Once successfully set up, you can take full advantage of e-commerce features like tag products in posts or use shopping stickers on Story.

3.2. Create and link product catalog with Instagram

Product catalogs act as online product databases. Through Catalog, Instagram will automatically pull information to display in posts, Stories, and Shop.

What is a product catalog?

It is a collection of products with complete information such as name, description, price and image, managed in Facebook Commerce Manager. Catalogs need to be connected to a business Instagram account to enable shopping features.

Steps to create and link product catalog:

• Step 1: Create Facebook Shop

Go to Facebook Business Manager > Commerce Manager > select Create a store, then enter your business and product information.

• Step 2: Upload product catalog

You can add it manually or sync it directly with e-commerce platforms like Shopify, BigCommerce. Please ensure that the information is accurate and updated regularly.

• Step 3: Link Catalog to Instagram

In Instagram settings, go to Business > Shopping > Product Catalog and connect the created Catalog. Then you can Show products in posts, Stories, or the Shop tab on his Instagram profile.

3.3. How to enable Instagram Shopping feature

After setup is complete business account and link product catalog, you can enable the feature Instagram Shopping. Thanks to that, products will be tagged directly in posts, Stories and Reels, helping customers shop quickly right on Instagram.

Steps to enable Instagram Shopping:

• Access Instagram Profile→ select Setting → Business → Shopping.

• Connect product catalog as per Instagram guidelines.

• Once the feature is approved, you can start Product tagging posts, Stories and Reels.

Enabling Instagram Shopping makes it easy for users to click on products and pay directly, creating a smoother shopping experience.

3.4. How to optimize content for Instagram Shopping

To increase conversion rate and attract potential customers, you need to optimize your Instagram Shopping content. Here are some key tips:

• High quality images & videos: Use sharp, well-lit, professionally composed photos to highlight your products.

• Take Advantage of Reels & Stories: This is the format Instagram prefers to display. Please gGet shopping stickers and product tags in Reels và Story to create a seamless experience.

• Caption: Write a short, compelling description that emphasizes product benefits.m CTA is as strong as“Buy now”, “Touch to own” to urge action.

• Use hashtags wisely: Combine popular hashtags and niche hashtags (related to your product/industry) to increase reach.

👉 When applying content optimization strategy, businesses not only increase visibility, but also promote engagement and sales more effective on Instagram.

>>> Learn more: How to Turn Off Meta AI on Facebook, Instagram and WhatsApp

4. Selling on Instagram without a website – Is it possible?

In fact, to sell on Instagram, you It is not necessary to have your own website.. Thanks to the feature Instagram Shopping, you can completely introduce and sell products directly on the platform. Here are some alternative ways to sell without a website:

• Link to external store: If you don’t have a website, you can add links to your stores on Shopify, Etsy, or other e-commerce platforms. With just one click, customers will be taken directly to the shopping site.

• Selling via Direct Message (DM): This is an ideal choice for small businesses or creative individuals with a loyal following. You can showcase products, discuss prices, and close deals right in DMs without going through a website.

👉 Selling on Instagram without a website is an economical solution, suitable for startup business or content creator want to try but don't want to invest too much in online infrastructure.

>>> Learn more: Which Proxy Should You Buy for Facebook? Amazon? Instagram? Shopify? …

5. How to build an effective sales strategy on Instagram

To Maximize Sales on Instagram, you need a systematic and long-term strategy. An effective plan usually includes the following elements:

• Define clear goals: Be clear about your goals – increase brand awareness, drive engagement or maximize revenue.

• Plan consistent content: Maintain a regular posting schedule. Mix in a variety of product posts, behind-the-scenes, and user-generated content (UGC) to keep your audience engaged.

• Interact with your followers: Proactively respond to comments, discussions, messages and create connections with potential customers. This helps build trust and loyalty.

• Track and optimize performance: Use the tool Instagram Insights to measure performance and tailor strategies to user behavior and needs.

👉 One Successful Instagram Sales Strategy Always focus on engaging content, building strong relationships with audiences and continuously bringing real value to the community.

6. Manage multiple Instagram sales accounts effectively with Hidemium

When expanding your business on Instagram, running multiple accounts on one device can be a challenge. Instagram uses browser fingerprinting technology to quickly detect multiple account management activity. While the platform does not impose a specific limit on the number of accounts, the level of security and privacyOptimal is usually only from 3–5 accounts. Therefore, to manage a large number of accounts, the best solution is to create separate browser profiles for each account.

This is why antidetect browser Hidemium become an indispensable tool. This browser allows users to create and operate multiple accounts on the same device without being detected by Instagram. Each Hidemium profile owns a unique browser fingerprint, helping to minimize the risk of account lockout and ensure stable operation.

Some outstanding features that support management and sales on Instagram with Hidemium:

• Customize browser fingerprint according to usage needs.

• Share profile and folder accesssafe, no need to reveal password.

• Easy proxy management thanks to built-in tools.

• Automate operations with 3 options: record actions, drag and drop commands or enter code.

• Save on proxy costs through exclusive discount codes from reputable suppliers.

Thanks to that, businesses can expand their sales activities on Instagram safe - stable - effective, while optimizing costs and saving management time.

>> Learn more: How to Manage Multiple Accounts on Instagram Easily

7. Conclusion

Sell ​​on Instagram is becoming one of the most effective ways to reach target customers and increase sales directly through social networks. All you need to do is set up a business account, link product catalogand optimizationPosted content, you can start your business today.

For best results, test multiple times regularly different marketing strategies, maintain a regular and active content posting schedule interact with followers. In 2025, Instagram is still a platform with huge potential for both businesses and content creators. With the right strategy, you can absolutely turn Instagram into a profitable sales channel in the long term.

8. FAQ – Frequently Asked Questions

1. How to start selling on Instagram in 2025?

Set up your business profile, link your product catalog, and enable features Instagram Shopping. Follow the instructions in the article to get started easily.

2. Is selling on Instagram free?

Yes. Instagram Shopping is completely free, but you may incur additional advertising costs or transaction fees if you use the checkout feature.

3. How much does it cost to sell products on Instagram?

Setting up Instagram Shopping is free, but you will need to pay for advertisement or transaction fee when using Instagram Checkout.

4. Is selling on Instagram really profitable?

Yes. With the right strategy, Instagram can be a highly profitable platform for businesses and creators.

5. What is the 5-3-1 rule on Instagram?

Here's a rule of thumb for content creation: for every 5 posts that are engaging and entertaining, alternate 3 that are informative/educational, and 1 that promotes a product or service.

6. Can you sell on Instagram without a website?

Absolutely. Instagram supports direct selling through Instagram Shopping and external links, no need to have a separate website.

7. How to increase sales through Instagram Shopping?

Island content optimization, maintaining the level-high audience engagement, combined with targeted advertising campaigns to increase visibility and drive sales.